New figures suggest the Chinese box office has, for the first time, generated more than 5 billion yuan in revenue in a calendar month.
As of today, Chinese theatres have taken in nearly 5.1 billion yuan.
China’s box office has seen daily revenues north of 100 million yuan for 20 consecutive days.
This month has seen Chinese film “Monster Hunt” surpass “The Avengers 2: Age of Ultron” to 3rd place on the overall box office charts.
“Monster Hunt” has taken in over 1.5 billion yuan in just 13 days.
The film is out at a favorable time, as the mid-summer blackout period is currently in-place.
The period is when Hollywood titles are not allowed to open in Chinese theatres.
Chinese box office has grossed over 25 billion yuan so far this year.